Effective retail communication begins long before the materials appear on store windows, shelves, displays or checkout areas. Before installation, every element goes through a carefully managed process of production, quality control and preparation. For major retail networks, consistency, colour accuracy and efficient coordination are essential. For Kaufland, we produced and installed a wide range of advertising materials supporting the XTRA programme. This was a project where success depended not only on the quality of the prints, but also on their scale, careful preparation and adaptation to many different display areas.

Preparing a store for opening involves much more than stocking shelves and organising the space. Visual communication is equally important. Signs, stickers, toppers and informational elements help customers navigate the store from day one. For Intermarché, we installed a range of printed materials designed to organise and communicate the retail space ahead of the store’s official opening.

The opening of the new duty free zone at Poznań-Ławica Airport was one of Baltona’s most significant investments in recent years. The project not only transformed the retail space, but also gained international recognition. It was nominated for the prestigious DFNI Frontier Awards 2025 in the Best New Duty-Free Shop Opening category, placing it among the 11 best projects worldwide, alongside developments in Barcelona, Dubai and Vancouver. The success of the project was driven not only by its scale, but above all by a consistent vision of the customer experience, from the first interaction with the space through to the moment passengers board their flight.

Between late February and early March 2026, we delivered a nationwide GreenBOX visual communication rollout for the Škoda dealership network. The project covered the entire process, from preparing production-ready artwork and printing the materials to installing them on dealership windows.